Generalist, Digital Platforms

About Detroit Public TV - image of Wixom, Michigan studio

Who We Are:

Detroit Public TV (DPTV) is the largest and most watched public television station serving Southeastern Michigan, the most diverse public television audience in the country. We’re also the state’s only community-licensed station, meaning we operate independent of any educational, government or other institution. Our funding comes from the community we serve. 

Each week more than two million people watch our five broadcast channels, and nearly 200,000 people listen to our radio station, 90.9 WRCJ for classical days and jazzy nights. In addition, DPTV is building the next generation of public media with our rapidly growing digital presence that has grown to reach more than half a million unique visitors through our website, YouTube channels and social media platforms each month. 

Our key values: diversity, engagement, trust, innovation, excellence, financial stability, and growth are evident in everything we do from the engaging content we provide, to the way we work with viewers, supporters, board members and employees to the local events we host connecting DPTV with thousands of our fellow community members each year. 

Does the idea of building your career alongside a dedicated group of professionals with different backgrounds and experiences excite you? If so, we invite you to join us in our mission to provide public media that helps individuals discover new ideas, make informed decisions, and enjoy enriched lives. 

For more information about DPTV, please visit the website 

The Opportunity:

We are actively seeking dynamic and diverse team member to join us in the role of Generalist, Digital Platforms in Wixom, MI, in a hybrid work structure, working in-office one day a week and remotely for the rest. 

Detroit Public TV is a multifaceted media organization engaging local and national audiences across broadcast and digital platforms. The Digital Platforms Generalist is responsible for the oversight and implementation of content across the organization’s websites, video apps, and social media platforms. 

Essential Functions

  • Update content and promotions on assigned websites, apps, and video platforms, using WordPress, HTML and CSS, PBS Media Manager, PBS Curate, and YouTube 
  • Produce and edit platform-specific content and create webpages (text, images, and video), including themed pages/content collections 
  • Develop graphics and images for digital marketing, i.e., carousel images, thumbnails, and banners 
  • Create digital toolkits for content partners to promote assigned programs 
  • Assist in moderating live events including reviewing social media sites for questions and comments 
  • Create email communications for assigned newsletters and email marketing 
  • Identify and implement ways to improve site usability on assigned websites 
  • Ensure sites follow SEO best practices for assigned websites 
  • Assist with monitoring, analyzing, and reporting performance analytics 
  • Work with PBS Digital to stay current with products and tools, including Station Manager, Curate, Media Manager, and Domo 
  • Other duties as assigned 


  • Bachelor’s degree in Digital Media, Communications, Marketing, or related field 
  • A minimum of three (3) years of work experience in managing content and digital platforms 
  • Experience with Content Management Systems


  • Bachelor’s degree in Digital Media, Communications, Marketing, or related field 
  • A minimum of three (3) years of work experience in managing content and digital platforms 
  • Experience with Content Management Systems 

Physical Demands:

Individual must be able to:

  • Type, and sit behind a desk for extended periods 
  • Work in the field under a wide range of climate conditions 
  • Look at video, computer screens, printed documents 
  • Occasional drive and or travel on company business

Work Environment:

Individual is exposed to a typical office setting with computer equipment

What You’ll Get:

  • Experience the rewarding feeling of knowing you’re part of an organization committed to the greater good of the community 
  • Enjoy a flexible work environment with a hybrid in-person and work from home model 
  • Continue to grow and learn through opportunities for personal and professional development 
  • Share your input, knowing that your ideas are valued and always welcome 
  • Be yourself! We believe your uniqueness makes you an even greater asset to the team 

Posting Date: 4/27/2023

*No telephone calls or third parties. Please include the title of the position in the subject line of the email.

Detroit Educational Television Foundation, d/b/a Detroit Public Television and 90.9 WRCJ, is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability status, marital status, military status, or protected veteran status. Employment decisions at Detroit Public Television will be based on merit, qualifications, and abilities. The specific statements above are not intended to be all inclusive.


Sign up for DPTV eNews

DPTV Passport

Image - DPTV-Passport-Logo.png

Find out about the new member benefit that lets you watch your favorite shows anytime.