Digital Audience Coordinator
Who We Are:
Detroit Public TV (DPTV) is the largest and most watched public television station serving Southeastern Michigan, the most diverse public television audience in the country. We’re also the state’s only community-licensed station, meaning we operate independent of any educational, government or other institution. Our funding comes from the community we serve.
Each week more than two million people watch our five broadcast channels, and nearly 200,000 people listen to our radio station, 90.9 WRCJ for classical days and jazzy nights. In addition, DPTV is building the next generation of public media with our rapidly growing digital presence that has grown to reach more than half a million unique visitors through our website, YouTube channels and social media platforms each month.
Our key values: diversity, engagement, trust, innovation, excellence, financial stability, and growth are evident in everything we do from the engaging content we provide, to the way we work with viewers, supporters, board members and employees to the local events we host connecting DPTV with thousands of our fellow community members each year.
Does the idea of building your career alongside a dedicated group of professionals with different backgrounds and experiences excite you? If so, we invite you to join us in our mission to provide public media that helps individuals discover new ideas, make informed decisions, and enjoy enriched lives.
For more information about DPTV, please visit the website www.dptv.org.
The Opportunity:
We are actively seeking dynamic and diverse team member to join us in the role of Digital Audience Coordinator in Wixom, MI, in a hybrid work structure, working in-office one day a week and remotely for the rest.
The Digital Audience Coordinator will support daily publishing of social media content for vertical, brand-specific social media channels operated by Detroit Public TV (DPTV), as assigned. Through collaboration with the Digital and Marketing team and DPTV content leaders create compelling, audience-appropriate, multi-channel, relevant content that engages and builds relationships with target audiences. Support data-driven decision making through the collection and analysis of key metrics and KPIs.
Essential Functions
- Develop and execute daily social media posts, across all assigned organic social platforms, around national PBS programming and vertical brand-specific special projects/productions
- Execute and optimize social media advertising campaigns and boosting for target audiences across primary social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), in support of overall strategic marketing and engagement objectives
- Support the development and execution of a social media strategy, influencing the content calendar to strengthen social media presence
- Develop/strategize, test, collect and analyze data, identify trends and insights in order to achieve maximum audience engagement and reach across social and digital platforms. Tactics should include periodic A/B testing of assets, copy and other variables to continuously optimize impact
- Conduct analysis using native and third-party reporting platforms, and report out at regular intervals, citing successes, trends, notable highlights and opportunities, as well as producing proof of performance reports for campaigns, initiatives and events
- Work with the Content and Marketing teams to develop strong social media engagement strategies across multiple platforms, as well as assets and content to support program initiatives
- Manage goal setting, development of KPIs, and regular performance reporting based on specified metrics and KPIs across all social properties with the intent to influence business and content decisions
- Maintain a daily dialogue with followers and encourage viewer engagement through social media channels, DPTV-owned virtual discussion groups, and during various livestreaming events. Respond to viewer questions in a timely manner and monitor for harassment or other violations of our social media policy
- Assist and support organization-wide fundraising campaigns through social channels, as appropriate/assigned
Skills
- Excellent understanding of social media communications and marketing technology, platforms and techniques
- Appropriate posting techniques on each social platform and using social media tools such as Sprout Social
- Data analysis and critical thinking including the ability to develop spreadsheets, graph data, and format professional reports
- Presentation, collaboration, and communicating with team members and leadership across the organization.
- Excellent writing and communications skills
- Proficient in Facebook, Twitter, Instagram and YouTube analytics
- Excellent eye for design; knowledge of social media graphic tools a plus
- Knowledge of and adherence to tenets of accuracy, fairness and ethical standards of communications
- Ability to adapt to a changing media landscape and to apply emerging technologies as necessary
- Ability to be unflappable under pressure and have a “whatever it takes” attitude while managing multiple projects
concurrently and paying close attention to detail
Qualifications:
-
Bachelor’s Degree in Journalism, Communications, Marketing or relevant experience field required
Physical Demands:
Individual must be able to:
- Individual must be able to type, and sit behind a desk for extended periods of time
- Individual must be able to drive locally to various events/meetings
Work Environment:
Individual is exposed to a typical office setting with computer equipment
What You’ll Get:
- Experience the rewarding feeling of knowing you’re part of an organization committed to the greater good of the community
- Enjoy a flexible work environment with a hybrid in-person and work from home model
- Continue to grow and learn through opportunities for personal and professional development
- Share your input, knowing that your ideas are valued and always welcome
- Be yourself! We believe your uniqueness makes you an even greater asset to the team
Posting Date: 5/1/2023
*No telephone calls or third parties. Please include the title of the position in the subject line of the email.
Detroit Educational Television Foundation, d/b/a Detroit Public Television and 90.9 WRCJ, is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability status, marital status, military status, or protected veteran status. Employment decisions at Detroit Public Television will be based on merit, qualifications, and abilities. The specific statements above are not intended to be all inclusive.
