DETROIT REGIONAL CHAMBER AND DETROIT PUBLIC TELEVISION COLLABORATE TO DELIVER ACCESS TO THE 2012 MACKINAC POLICY CONFERENCE
Continued Partnership Harnesses Power Of Media During Important Conversations About Michigan's Future
Detroit, Mich. (May 3, 2012) - The Detroit Regional Chamber and Detroit Public Television (DPTV) announce a continued collaboration for the Chamber's signature event, the Mackinac Policy Conference, designed to build upon the highest level of access to content in Conference history. The Conference, held May 29th through May 31st on Mackinac Island, Mich., will feature top-level speakers, insightful panels and other programming with nearly 1,500 business, government and community leaders on-site.
In 2011, the first year that the Chamber and DPTV worked together to significantly broaden access to the event, DPTV broadcast 23 hours of Conference sessions and related content, including interviews with participants and issue analysis from leading journalists and experts. Approximately 45,000 unique audience members watched at least some part of DPTV's coverage via computers and tablets during and immediately after the Conference.
Building on 2011's success, DPTV will broadcast, webcast and produce other content from the Conference and make it available via its multiple television channels and Web platforms, so the public can experience the significant discussion of the most important issues facing Michigan. All content will also be offered, at no cost, to any public or commercial broadcast outlet, as well as all other news organizations, in Michigan, to continue to make coverage of the Conference as accessible as possible. Both the Chamber and DPTV plan social media campaigns to drive more viewership of the broadcasts and webcasts.
DPTV plans to broadcast and/or webcast:
- Coverage of Conference sessions, featuring speakers and panel discussions
- A daily half-hour recap of Conference activity
- Live and recorded interviews with speakers, Conference participants and analysts
- Its weekly programs "American Black Journal" and "MiWeek," from Mackinac Island.
"In order to continue Michigan's momentum, the entire state must come together and embrace the realities of the 21st century global market," said Sandy K. Baruah, President and CEO of the Detroit Regional Chamber. "This collaboration with Detroit Public Television helps the 2012 Mackinac Policy Conference serve as a platform for citizens across Michigan to have access to what leaders are saying about the steps we should take to make our state more globally and financially competitive."
"We invite citizens across Michigan to participate in the most important annual gathering to discuss the state's future," said Rich Homberg, President and General Manager of Detroit Public Television. "The power of public media, along with social media, will bring the discussion closer to citizens than ever before. This event has the potential to have the greatest impact in its history with viewers watching TV, following the Conference on-line and expressing their voices via Facebook and Twitter." Through its MiVote.org project, Detroit Public Television is seeking to engage more citizens in meaningful discussions about Michigan's future. The Chamber believes DPTV's focus on issues makes them an ideal partner for the Conference.
DPTV's coverage of the 2012 Mackinac Policy Conference is made possible with the support of the Masco Corporation Foundation, the University of Michigan-Dearborn and the Center For Michigan.
About the Detroit Regional Chamber
With over 20,000 members and affiliates, that employ over three quarters of a million workers, the Detroit Regional Chamber is one of the largest chambers of commerce in the country. The Chamber's mission is carried out through business attraction efforts, advocacy, strategic partnerships and providing valuable benefits to members. For more information, please visit detroitchamber.com.
About Detroit Public Television
Detroit Public Television (DPTV) is the non-commercial, viewer-supported PBS-member station watched by more than 1.5 million people in Detroit and Southeast Michigan and another 1.2 million people throughout Canada. DPTV also manages WRCJ 90.9 FM, Detroit's classical and jazz radio station, in collaboration with the license-holder, the Detroit Public Schools. The radio station is located in the Detroit School of Arts. DPTV is licensed to the Detroit Educational Television Foundation and governed by a volunteer board of trustees from the local business, civic, and cultural communities.