FOR IMMEDIATE RELEASE
CONTACT: Matt Friedman
DETROIT REGIONAL CHAMBER AND DETROIT PUBLIC TELEVISION CONTINUE PARTNERSHIP TO DELIVER ACCESS TO THE 2014 MACKINAC POLICY CONFERENCE
Live, Archived, Accessible Coverage of Conversations About Michigan’s Future Available on TV, Online and Via Other Media
DETROIT (May 8, 2014) – The Detroit Regional Chamber and Detroit Public Television (DPTV) announce a continued collaboration for the Chamber’s signature event, the Mackinac Policy Conference, to provide Michigan citizens with highest level of access to the Conference’s content. The Conference, held May 28th through May 30th on Mackinac Island, Mich., will feature top-level speakers, insightful panels and other programming with nearly 1,500 statewide business, government and community leaders on-site.
Since 2011, the Chamber and DPTV have worked together to significantly broaden access to the event. Each year, an average of nearly 50,000 unique audience members watched at least some part of DPTV’s Mackinac Policy Conference coverage via computers and tablets during and immediately after the event.
Building on past successes, DPTV will broadcast, webcast and produce other content from the Conference and make it available via its multiple television channels and Web platforms, so the public can experience the significant discussion of the most important issues facing Michigan. All content, including live streams, will also be offered, at no cost, to any public or commercial broadcast outlet, as well as all other news organizations in Michigan, to continue to make coverage of the Conference as accessible as possible. Both the Chamber and DPTV plan social media content to drive more viewership of the broadcasts and webcasts.
DPTV plans to broadcast and/or webcast:
- Coverage of nearly every Conference session, featuring speakers and panel discussions
- A daily half-hour recap of Conference activity
- Live and recorded interviews with speakers, Conference participants and analysts
- Its weekly program “MiWeek” and segments for “American Black Journal” from Mackinac Island
"The accessibility made possible with DPTV has helped firmly establish the Mackinac Policy Conference as Michigan’s Center Stage," said Sandy K. Baruah, President and CEO of the Detroit Regional Chamber. “This year the Chamber welcomes speakers who will help Michigan’s leaders prioritize entrepreneurship, education and impact. We are glad to partner with DPTV to again bring this discussion to audiences throughout Michigan.”
"What used to be a relatively private gathering of 1,500 on Mackinac Island is now truly a statewide conversation," said Rich Homberg, President and CEO of Detroit Public Television. "Together with the Chamber, we are fulfilling the true mission of public media and using its power to help solve Michigan’s most important issues."
Through its MiVote.org project, Detroit Public Television is seeking to engage more citizens in meaningful discussions about Michigan’s future. The Chamber believes DPTV’s focus on issues continues to make them an ideal partner for the Conference.
DPTV’s coverage of the 2014 Mackinac Policy Conference is made possible with the support of the Masco Corporation Foundation, PVS Chemicals, ITC Holdings Corp., the DTE Energy Foundation and Comerica Bank.
About the Detroit Regional Chamber
Serving the business community for more than 100 years, the Detroit Regional Chamber is one of the oldest, largest and most respected chambers of commerce in the country. The Chamber’s mission of powering the economy for Southeast Michigan is carried out through economic development, education reform, regional collaboration and providing valuable benefits to members. For more information, please visit detroitchamber.com.
About Detroit Public Television
Detroit Public Television (DPTV) is the non-commercial, viewer-supported PBS-member station watched by more than 1.5 million people in Detroit and Southeast Michigan and another 1.2 million people throughout Canada. Information is available at dptv.org/about.
# # #